Lotte increases efforts to give back to society

South Korean retail giant and the nation’s fifth-largest conglomerate Lotte Group has carried on diverse corporate social responsibility projects this year, under the slogan “From heart to heart."

Earlier this month, Lotte hosted the “17th Korea Brand Expo” in Jakarta, Indonesia, bringing together small and medium-sized enterprises looking to enter the local market.

Over four days, it provided business counseling for 50 Korean enterprises, giving tips about Indonesian market and product localization strategies. Meanwhile, 100 Indonesian businesses also gained a foothold in the Korean market via the event, resulting in mutual benefits to both countries.